Blog

There is much to say about the power of Brand Evangelism. While on my JetBlue flight out of Boston this morning to attend the Presidential Inauguration, I had the opportunity of sitting in Row 1 with my son. Since all of our belongings had to go overhead, we benefited from time talking with one another and others. We had an engaging conversation with our flight attendant, Michael, who was positive, customer-service orientated, friendly, and loved his job. We were impressed with him.

We all know knowledge is power. Our marketing team is enamored with the real-time data we get from digital marketing and online advertising because it gives us the ability to stay fluent, dynamic, and to be change-makers for the most competitive industries in the world. We love the flexibility of digital advertising because in a moment’s notice, we can choose to switch gears, tweak, or continue moving forward. The data helps validate where we are and whether we’re on track, enabling us to captain the ship of every campaign based on the tides.

We have all encountered innovative leaders who inspire their teams to unleash creativity by encouraging contributions, fostering an environment of trust and growth. The integration of different leadership styles influence teams to produce creative products or services with fresh ideas, generating stellar results.

The excitement of a New Year brings goal setting, resolutions, and dreams to millions of consumers, all with the best intentions to make changes to improve their lives in some way. The wellness industry capitalizes on this with increased marketing and incentives during the last quarter of the calendar year, hoping to leverage the New Year for first quarter sales, and inevitably, impacting stronger top line sales. However, many people do not sustain the same enthusiasm as commitment wanes, and their desire to change becomes less important than the comfort of the status quo.

Today, major brands have become more invested in defining Corporate Social Responsibility (CSR). While the term became popular in the 1960’s, it has truly emerged into one of the most measured core values of organizations today. With Millennials holding such strong desires to buy from and work for companies that are making positive social and community impact, we believe this trend will grow even more in the years ahead.