PENTA Core Values

Since PENTA’s founding, the company has been guided by its core values. These guiding principles help shape our corporate culture and define who we are as an organization. They also help guide our decisions every day.


We care about our clients’ success — as individuals, as leaders, and help them drive their companies and organizations to the highest standards of marketing excellence. Our world-class client service and our commitment to offering best practice strategies in each of our numerous service areas helps all clients achieve results. At PENTA, we are client-focused and results-oriented.

Best of Class Team

PENTA attracts, develops, trains and retains what we believe to be the most talented people in the marketing world. Every team member is an expert in his/her field, has a passion for their work, and demonstrates a “can do” and “will do” attitude.

Continuous Improvement

In nearly 30 years, we have never missed an opportunity to make improvements in any area of the Company that we believe would have a better outcome for our clients or our team. We are innovators and seek continuous ways to improve our expertise, delivery of our service, quality of our results, and ways we can make PENTA the best full service marketing firm on planet earth. The only constant is change, and we continue to make changes and tweaks as we strive for the highest level of performance each and every day.

Community Spirit

For nearly three decades, we have prioritized the importance of making our local communities stronger. PENTA is committed to improving the world around it and continues to do its part in helping organizations succeed by providing pro-bono support, and through fundraising and charitable give-back. Over the years, we have contributed nearly $2 million to our region’s arts and culture organizations, economic development initiatives, and children’s and social service agencies. We are also proud to offer scholarships to local graduating high school seniors.


We uphold the highest ethical standards. Honesty drives and inspires us to ensure that our behaviors are responsible and ethical in all that we do. We are proud to be a team comprised of deeply committed, high-integrity professionals inspired to do the right thing.

Respect for the Environment

Our respect for the environment begins at home, in our corporate office, which is a beautifully renovated Gentleman’s Mansion that was built in 1790. Spectacular post and beam construction, handcrafted millwork, eight fireplaces that are documented in the Smithsonian — blended with all new energy efficient windows, radiant heat, and every modern energy-saving improvement. We recycle, focus on ways to do our part in preserving the planet, and raise awareness on how we can do a better job to protect the world in which we live.