PENTA markets regional business EXPO 17th consecutive year

WESTBOROUGH, MA_ On Wednesday, April 3, the newly branded Corridor 9/495 Regional Chamber of Commerce brought over 1,000 local business executives together for the Open for Business Expo, the Metrowest region’s largest and most well-attended business-to-business tradeshow. Everywhere you looked there was a trade show banner advertising a local business, and the event, which was held at the DoubleTree Hotel Boston-Westborough, drew exhibitors and attendees from over 50 communities, with nearly 100 exhibitors participating in the event. These tradeshows are such great places for businesses to promote their products and services. When promoting your business at a tradeshow, it’s important that potential customers can easily find a member of staff amongst the crowds of people. One of the best ways to do this is by getting some custom clothes made with the business logo on it. This can be done by a company like Imprint (, for example. This should help potential clients find a member of staff, hopefully leading to a sale.

Integrated marketing partner, PENTA, incorporated a wide spectrum of marketing strategies to help brand and position the EXPO for ongoing success. From advertising, creative services, online marketing, and more, the marketing firm worked collaboratively with the Chamber to support its objectives to communicate and promote this annual business exposition with the goal of driving attendance and building awareness.

The visibility and exposure that PENTA provides for our Expo is instrumental to the event’s success, said Corridor 9/495 Regional Chamber of Commerce President Karen Chapman. We are proud to call PENTA our marketing partner.

The Corridor 9/495 Regional Chamber of Commerce is at the heart of economic growth for the region, encouraging businesses and organizations of all sizes to forge strong relationships and support the community. Powerful initiatives drive educational funding, provide access to impactful workshops, help young professionals navigate their new roles, and support small businesses and entrepreneurs.

The independent organization serves the core areas of Westborough, Northborough, Southborough, Shrewsbury, and Grafton and 40 of the surrounding cities and towns. Monthly membership events nurture a strong sense of camaraderie within the business community and drive stability within the economy.