PENTA continues its support of First Night Worcester

WORCESTER _ Partnering with First Night Worcester (FNW) to help area residents and local communities start the new year off with art, culture, and festive events has been part of the PENTA Communications’ year-end tradition for nearly a decade.

“PENTA Communications has been a major sponsor of First Night Worcester for many years. Deborah and her team consistently deliver the highest-quality marketing support backed by exemplary customer service.  As a nonprofit, First Night relies heavily on PENTA to build community awareness of our organization,” said Howard McGinn, Executive Director of First Night Worcester.

The integrated marketing firm has worked closely with FNW in recent years assisting with the non-profit’s branding, marketing, advertising design, website updates and redesign, as well as extensive public relations and community awareness. This year, the Agency once again stepped up to the plate and has been assisting FNW with its website updates, advertising, and public relations outreach for its annual December 31st citywide celebration.

“Each year, First Night Worcester receives thousands of dollars in marketing support from PENTA. I can honestly say that the quality of workmanship and customer service our nonprofit organization receives from PENTA rivals anything I’ve encountered in the corporate world.  We can’t thank them enough for their support over the years,”
McGinn added.

FNW has been in existence since 1982, creating a citywide arts extravaganza to benefit the region, and ringing in every New Year with a celebration of fun festivities for thousands of people. This year along with the traditional fireworks, there was free admittance to a variety of venues that included: the EcoTarium; Joy of Music Program; Salisbury Mansion; Worcester Art Museum, as well as Old Sturbridge Village in Sturbridge on New Year’s Eve and New Year’s Day, and the Russian Icon Museum in Clinton for the entire month of January. In addition, there was a special performances by two-time Tony Award Nominee Alison Fraser; Crocodile River Music; Psychic mediums; magicians; comedians; and a complete Kids Zone for children.

“We are deeply committed to the success of our region economically, educationally, and culturally,” said Deborah Penta, CEO of PENTA Communications, Inc. “Our partnership with First Night Worcester is another opportunity for our Firm to showcase its support of building a stronger and better community, fostering cultural expansion and awareness, and in helping to illuminate Central Massachusetts as a vibrant and shining star in the Commonwealth of Massachusetts.”

For a complete list of FNW events, visit