PENTA Designs New Brand for the Workforce Investment Board

WORCESTER _ The Central Massachusetts Workforce Investment Board (CMWIB), formerly known as the Central Massachusetts Regional Employment Board (CMREB) recently underwent a name and branding change with the help of Westborough-based PENTA Communications, Inc.

PENTA worked with the CMWIB to guide the rebranding process and develop a new logo and marketing materials to help the organization enhance its image.

“I am excited by our move to the new name and logo,” said, Rosalie Lawless CMWIB Chair and Human Resources Director at Fairlawn Rehabilitation Hospital. “This update helps us spotlight the services we provide to employers and job seekers as we seek to promote economic wellness throughout the 38 communities that make up our region including Greater Worcester, Southern Worcester County, and the Blackstone Valley.”

“We were very pleased to have engaged with the CMWIB on its rebranding strategy,” said Deborah Penta, CEO of PENTA Communications. “The CMWIB is a progressive regional organization committed to numerous workforce initiatives. Marketing its services to a wide variety of constituents is essential for the organization to expand its reach and promote its many services.”

In addition to its’ rebranding effort, the CMWIB also begins the new year under High Performing Board Status, recently awarded to the organization by the Commonwealth of Massachusetts.

“This new performing status comes with a $100,000 award that we will be using to build the capacity of our workforce system, close the skills gap and enhance youth employment opportunities,” said CMWIB Executive Director Jeffrey T. Turgeon. “The CMWIB is one of nine in Massachusetts that have been awarded this performing status.”

Comprised of a diverse group of volunteer stakeholders representing private industry, government agencies, organized labor and community-based organizations, CMWIB is one of 16 Workforce Investment Boards throughout Massachusetts. These boards were developed to provide oversight and implementation of workforce development initiatives. CMWIB currently serves the city of Worcester and the 37 surrounding communities in Southern Worcester County.