Jump Start Your Marketing In 2007, Join Deborah Penta and Rico Petrocelli for PowerBranding 2007

WESTBOROUGH _ On Wednesday, February 28, 2007, Deborah Penta, CEO of PENTA Communications, Inc., and Rico Petrocelli, president of Petrocelli Marketing Group and former Red Sox Hall of Fame superstar will lead a full day conference on branding at the DoubleTree Hotel in Westborough.

PowerBranding 2007, sponsored by TD Banknorth, features a day of marketing and branding seminars led by industry experts. The program includes a breakfast featuring TD Banknorth’s new president, who will share the bank’s new branding vision for New England; “Protecting Your Brand,” led by Bowditch and Dewey attorney Jodi McClane; “Marketing Your Brand,” led by Penta; a luncheon featuring Mike Lehr, president and CEO of the Worcester Sharks, who will share the strategy he and the San Jose Sharks used to bring their team to Worcester; “Incentives that Work,” led by Petrocelli and a panel of national experts; and a session called “Apple-to-Apples or Mixed Fruit?,” led by Penta, and featuring four regional top executive bank presidents and vice presidents, who will share how they differentiate themselves in a highly competitive market. The day ends with a Branding Showcase and cocktail reception.

“We are pleased to offer PowerBranding, which is the first in a series of compelling programs that Rico and I have developed for 2007,” Penta said. “We hope to creatively and intellectually stimulate our attendees, in an effort to help them look at their companies with a new perspective to help them determine how they can better position their firms for growth and increased marketing awareness in 2007.”

“I look forward to talking about the importance of marketing and the uses and advantages of promotional items and products,” Petrocelli said. “I’ll share ways the products can be used in business and give statistics on the success of various programs.”

“PowerBranding offers attendees a day that will not only get them thinking about how they can improve and raise the bar with regard to improving their branding efforts at their firms, but a day that will reinvigorate them so they return to their businesses recharged,” Penta said. “Programs that offer you substance and stimulation provide a really important holistic thinking – they help you work on your business, bringing your vision to life.”

PENTA and Petrocelli entered a strategic partnership in April 2006 to enhance both companies strong and continual commitment to their clients.

The cost to attend this full day program, which includes continental breakfast and lunch, is $149 – it is complimentary to clients of PENTA Communications, Inc., Petrocelli Marketing Group and TD Banknorth. Advance registration is required as seating is limited. Please call Debbie Desposito to register by February 12, 2007 at 508-616-9900 ext. 110.